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Putt In The Park
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Client
Putt In The Park
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Client Type
Acquisition
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Project Link
Case Studies -
Location
UK
CEEK’s Impact
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Increase In Page Views
%
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Instagram Users Improvement
%
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Instagram Users Reached
Putt In The Park
Getting To Know The Brand
Putt in the Park is a collection of mini golf courses and clubhouse cafes set in London and Essex. With three courses across Wandsworth, Battersea, Acton Park in South London, and a newly-opened course in Colchester, Essex, Putt in the Park offers the best miniature golf experience in London.
The Project
THE CHALLENGE
Putt in the Park tasked Digital Blitz with elevating the brand’s digital presence and building brand awareness prior to the peak summer months. Digital Blitz’s job was to build an engaged digital audience during winter and early spring when the weather was not ideal for park visits.
THE Digital Blitz APPROACH
Digital Blitz first developed and executed a platform-specific strategy on each of Putt in the Park’s social media channels. Digital Blitz used vertical videos to reach and engage with wider audiences in tandem with still content to promote Putt in the Park’s key selling points such as its intricate golf courses, wood-fired pizzas and fully-licensed bars.
As the weather began to improve in early spring, Digital Blitz launched a paid media strategy across Google and Meta to supplement its social media work and drive traffic to the website for bookings.
THE RESULTS
In the first month under Digital Blitz’s management, Putt in the Park’s social media channels saw significant growth.
Putt in the Park’s Facebook page saw a 44% month-on-month increase in page views and profile visits, while its Instagram reached 10,000 users, a month-on-month 196% improvement.
Along with this wider reach, Putt in the Park saw a sharp increase in engagement through profile views, likes, comments, saves and website clicks.
At the end of Digital Blitz’s first month working with Putt in the Park, 6,000 new users visited Putt in the Park’s website.
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