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OUNO
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Client
OUNO
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Client Type
Acquisition
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Project Link
Case Studies -
Location
UK
CEEK’s Impact
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Impressions In 4 Months
OUNO
Getting To Know The Brand
OUNO is the first ‘invite only’ executive ride-hailing platform. By working with a premium fleet of vehicles and professional chauffeurs, OUNO maintains a luxury edge and redefines corporate ground travel.
The OUNO app makes business travel less complicated by providing the option of both pre-booked and on-demand rides from the convenience of your phone.
Whether you’re heading to important meetings, catching flights, or attending conferences, OUNO caters to any transportation requirements and provides the most seamless and comfortable journey on the market.
SERVICES
The Project
THE CHALLENGE
OUNO turned to Digital Blitz to build brand awareness and a robust customer database to ensure the success of its launch.
Given London’s status as a hub for business travel and meetings, competition in the chauffeur and private driver sectors was fierce.
Digital Blitz‘s ability to deploy targeted paid media campaigns would be the key to success to stand out in a crowded market.
THE Digital Blitz APPROACH
Digital Blitz deployed a comprehensive Google ads campaign to target individuals in the market for chauffeur and private driver services.
Digital Blitz developed a successful user journey pipeline to build awareness, raise consideration, and drive results.
By strategically selecting keywords, Digital Blitz maximised ad reach while minimising CPC, reaching thousands of targeted potential customers.
THE RESULTS
In less than four months, Digital Blitz earned OUNO 1.8 million impressions and diverted 19,000 users to OUNO’s website through both non-branded and branded search terms.
Digital Blitz‘s ad strategy ultimately resulted in 443 OUNO app downloads for OUNO to base its initial customer base on.
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