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Action For Children
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Client
Action For Children
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Client Type
Brand Awareness
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Project Link
Case Studies -
Location
UK
CEEK’s Impact
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Website Users In Six Months
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AD Impressions In Six Months
Action For Children
Getting To Know The Brand
Action for Children is a UK children’s charity created to help vulnerable children and young people and their families in the UK. With a focus on intervention, prevention, and advocacy, Action for Children works to make lasting impacts on children and young people’s lives.
Today, Action for Children supports 765,905 children, young people, and their families in the UK annually through 426 services in local communities, in schools, and online.
The Project
THE CHALLENGE
Digital Blitz works with Action for Children to build awareness surrounding child advocacy and reach individuals interested in fostering or adopting children.
Action for Children operates across four territories, each with different audiences and ad campaigns and each with its own set of competitors.
THE Digital Blitz APPROACH
Digital Blitz developed a comprehensive ad strategy to drive visitors to Action for Children’s website. This included campaigns tailored specifically to different locations and audiences throughout the UK.
Digital Blitz continued to see steady growth in impressions and clicks due to monthly analysis and improvements to the ad campaigns including high-intent keyword recommendations, and optimised copy.
Digital Blitz continued to tailor Action for Children’s ad campaigns to maximise return on ad spend. Digital Blitz recommended budget alterations that aligned with out of home campaigns to maximise performance, reach, and re-marketing.
THE RESULTS
In less than six months, Digital Blitz delivered 452,000 impressions to Action for Children’s ad campaigns and drove 17,000 users to the charity’s website.
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